Case Study: Empowering Diabetics - Fini App
Role: UX/UI Designer
Timeline: 2 Weeks, 2025
Tools: Figma
Focus: E-commerce, Branding, Responsive Design
Overview
Fini is a health and wellness startup focused on improving the lives of diabetics through community-based challenges, events, and curated wellness content. As part of my internship assignment, I designed a digital interface and landing experience tailored to diabetic users to promote engagement, education, and empowerment.
Problem
Diabetics often face motivation fatigue and lack accessible peer support for lifestyle changes. Fini’s challenge was to create a simple, engaging, and empowering interface that:
Encourages participation in health-related challenges
Promotes in-person and digital events
Builds a supportive online community
Goals
Empower users to track their diabetic health goals through gamified challenges
Provide event tools to host or join community activities
Increase user engagement through social and motivational design
Key Features
Challenges
Custom challenge builder (e.g. “7 Day Blood Sugar Tracking”)
Visual leaderboard to encourage consistency
Peer-based sharing and motivation
Events
Event discovery and hosting (5K runs, seminars)
RSVP and reminder system built into the UI
Testimonials Section
Highlighted diabetic community success stories
Humanizes the product, builds credibility
Competitive Analysis
To inform the design direction, I conducted a competitive analysis of leading wellness and health apps including Noom, MyFitnessPal, and Fitbit. I examined their user flows, onboarding strategies, visual hierarchy, and engagement techniques. This helped identify common patterns such as personalized dashboards, habit tracking, and goal setting. I also noted usability gaps like overwhelming interfaces or inconsistent feedback that I aimed to improve on in my own design. These insights shaped key design decisions focused on clarity, motivation, and long-term user retention.
Mood board
To guide the design of Fini’s diabetes solution page, I curated a mood board inspired by leading health and wellness apps. I focused on platforms that prioritize lifestyle management, daily tracking, and holistic care. The goal was to create a calm and reassuring visual tone that supports users in managing their health without feeling overwhelmed. I drew inspiration from clean layouts, soft natural color palettes, friendly typography, and clear iconography. These design elements promote trust, ease of use, and a sense of well-being and empowering for people living with diabetes.
Final Designs
Customer Reviews
Webpage Navigation
Diabetic Events
Diabetic Challenges